Modern advertisers and marketers are in a constant cat and mouse game for the attention of the people they are trying to reach, across all platforms and at all times. The modern consumer, when out and about in normal daily life, will see thousands of logos and companies. The modern consumer sees the logos on their cell phones, on bus stops, on billboards, and building names. And the most common result of this logo inundation is that consumers become desensitized to the logos and the ads. The logos and ads start to become noise that consumers turn out.

In the LED video wall industry, the customer’s buying journey is a labor of love. And at Hiperwall, we’re okay with that. We can move as quickly or as methodically as our customers and partners want. When you’re talking about large investments into the information sharing capabilities of your municipality or enterprise, you want to make sure you get it right from the beginning. You need an open dialogue with each of your partners involved in the process from concept to execution and installation. The buying journey can vary for each customer but in this post we want to explore the genesis of a customer’s interest in a video wall solution, all the way through to implementation of the video wall. Our hope is that you recognize where you are in this journey, even if you’re at the very beginning, and we can provide some tips to make sure you have a successful video wall installation.